Happy New Year!
If you turn on the news, it seems that 2020 has started quite sour. Wildfires encompassing Australia, rising tensions in the Middle East, and the Golden Globes going vegan to fight climate change just to name a few…but the best we can do here in our great state is to keep our heads down, boots on the ground and continue to do the work and pray the prayers we know make a true difference. Keep your heads high, cattlemen, and continue reading to find out what all is new in the new year and what all you may need a refresher on!
2020 ACA CONVENTION & TRADE SHOW
Registration is now open for the 77th annual ACA Convention & Trade show to be held February 14-15 at the Renaissance Montgomery Hotel & Convention Center. What better way to say “I love you” on Valentine’s Day than to bring your darlin’ to our Friday night event, the Sweetheart Shindig? Not to mention all the fun and excitement around our General Sessions, featuring Donnell Brown of R.A. Brown Ranch and a CattleFax update, informative Cattlemen’s Colleges and Alabama’s biggest cattle industry trade show. We’ve also confirmed our Cattlemen’s Luncheon speaker, NCBA CEO Colin Woodall. Don’t miss this exciting event!
You can register online today and take advantage of those awesome Early Bird deals by visiting www.BamaBeef.org/Convention or you can call us at the office and we’ll take your registration by phone! Be sure to have your credit card handy and have an idea of what you and your’s would like to attend by checking out our mail-in form in the January issue of the Alabama Cattleman magazine.
With convention being only a little over a month away, we only have a few spots available in our trade show if your company wants a booth! Please contact Ali Cantrell at our office if you would like to be a vendor at our trade show or visit online at www.BamaBeef.org/Convention to sign up for a booth! Early bird prices are now closed.
SLE RODEO TICKETS NOW ON SALE
Buck on over to www.SLERodeo.com/Tickets now to secure your seats at the greatest show on dirt! This year’s show is sure to please as we’re featuring freestyle bullfighting, the best stock in the PRCA, all kinds of children’s events and hometown rodeo clown, Trent McFarland! We’ve got some awesome ticket deals available for you to take advantage of, so don’t wait. Get on over to www.SLERodeo.com to learn more about all that SLE Livestock Week offers and to purchase your tickets today!
Welcome to the 2020 membership year! As it is today, we’ve got 4,442 members renewed in the system…and counting as many many county meetings are underway in the next few weeks. Our mailbox stays full with renewals, which is certainly no problem for us! We’re excited to start the new year with over 4000 members with the help of three-year members who paid up last year! This will certainly help in our efforts to go Over the Top with 10,000 members in 2020!
County leaders, we want to make sure that you know 2020 Membership Reports are in the works and will be online soon through our software, i4a. If you have issues pulling these reports, please contact Jessica at our office.
AJCA Board Winter Meeting
This past weekend, ACA Director of Field Services Morgan Pounds met with the AJCA Board of Directors to discuss upcoming events. The juniors brought many new ideas to the table for 2020. We are excited to say our Spring Field Day will be held on April 18 in North Alabama. We will have a full day of events with a morning option and afternoon option. A detailed schedule will come soon!
The AJCA Board is also looking forward to seeing youth across Alabama compete in the contests at Convention on February 15. Click here to register today in public speaking, career development, and quiz bowl and your chance at scholarship prizes!
SLE Sponsorship Committee Meets
The SLE Rodeo Sponsorship Committee met today to review current sponsors, those working on a deal and to name those that still need to be reach out to. The Parade Committee hosted a conference call on Tuesday to discuss timing, events and potential participants. The Parade Committee would love to invite County Cattlemen’s Chapters to participate with a float, riders and/or signage in the 2020 SLE Rodeo Kickoff Parade. Riders will receive a complimentary meal, courtesy of Fat Boys BBQ Ranch, and a ticket to the Thursday night kickoff performance. If this interests you, contact Lauren Wilson at our office. To learn more, visit www.SLERodeo.com/Events.
Last but not least, advertising is in the works. This week, Lauren Wilson and Kayla Greer will seal the deal on radio advertising. One TV deal is signed and another is in the works. Billboards and targeted mobile ads are ready to go also! Facebook is firing up and performing well. The rodeo is almost here, folks- only 71 days away!
Increased Advertising in 2020
Digital advertising is a major focus for the association and the checkoff in 2020, and with that, constant rolling ads will be available on the Facebook and Instagram platforms. Rolling membership ads driving viewers to our “Join Now” page, Beef. It’s Whats for Dinner recipes and producer-driven ads about how your checkoff dollars go to work will constantly be available on the social platforms. So far, in just the first week of the new year, a membership ad, convention ad, two beef recipe ads and a producer ad have run, and all are performing well. They’ve garnered hundreds of link clicks to the associated websites, and our weekend online renewals saw a big jump on Sunday! We’re excited to continue to watch our footprint grow on these platforms and utilize them to get the word out about all we at the ACA offer!
Our consumer e-newsletters will also continue on monthly in 2020, with a brand new look! We’ve updated our template to provide a fresh appearance, and we’re excited to send the first one of 2020 out on Thursday to over 10,000 inboxes. Keep an eye out!
New Year, New Beef 101 Programs
ACA Director of Education & Outreach Ali Cantrell has three Beef 101 programs scheduled for this spring with FACS groups and culinary schools. If you are interested in sitting in on a Beef 101 please contact her at the office at (334) 265-1867. The dates for the confirmed programs are February 26, March 24, and April 1.
County Annual Meetings in Full Swing
It is a new year and our calendar is full with county annual meetings! Staffers Lauren Wilson and Morgan Pounds are head north to see our Marshall, Morgan and Limestone county cattlemen this weekend! Next weekend will host many, many more and we can’t wait to see you! Check out our www.BamaBeef.org/Events calendar to see the complete list. If your’s isn’t on there, be sure to submit it to Jessica Kennedy here at the ACA.