What’s Going On Wednesday: December 11, 2019


Only two more blogs left in the year 2019. Where, oh where, did this year go? It has been one for the books, we can tell you that! As we begin to head into the Christmas season and close up shop here at the office for the holiday, we want to give you just a few more updates. Keep reading to get all the news from you state Cattlemen’s headquarters. 



Bicentennial-768x435Bicentennial Day is this Saturday, and the staff in the office are busy preparing for the celebrations that are happening in downtown Montgomery. Montgomery County Cattlemen will be out in full force grilling burgers for volunteers that day and some samples as well for visitors that stop by. Montgomery Countian Gene Lazenby will be in the role of Cowboy Santa, and we will also have Junior Cattlemen from both Lowndes and Montgomery county coming to help as well. We will be hosting burger samples, rodeo games and tours of the brand new MOOseum! Come on out and join the fun! There will be activities all through downtown including food, music, historical tours, live music and a parade. The fun begins Saturday at 10 a.m.




Registration is now open for the 77th annual ACA Convention & Trade show Screenshot 2019-10-23 11.41.31to be held February 14-15 at the Renaissance Montgomery Hotel & Convention Center. What better way to say “I love you” on Valentine’s Day than to bring your darlin’ to our Friday night event, the Sweetheart Shindig?  Not to mention all the fun and excitement around our General Sessions, featuring Donnell Brown of R.A. Brown Ranch and a CattleFax update, informative Cattlemen’s Colleges and Alabama’s biggest cattle industry trade show. We’ve also confirmed our Cattlemen’s Luncheon speaker, NCBA CEO Colin Woodall. Don’t miss this exciting event!


You can register online today and take advantage of those awesome Early Bird deals by visiting www.BamaBeef.org/Convention or you can call us at the office and we’ll take your registration by phone! Be sure to have your credit card handy and have an idea of what you and your’s would like to attend by checking out our mail-in form in the November issue of the Alabama Cattleman magazine.



NCBA Applaus U.S. Senate Introduction of Real MEAT Act

Press Release from the National Cattlemen’s Beef Association:

WASHINGTON (Dec. 11, 2019) – The National Cattlemen’s Beef Association (NCBA) today applauded the introduction of the Real MEAT (Marketing Edible Artificials Truthfully) Act of 2019 by U.S. Senator Deb Fischer of Nebraska. The Senate bill is a companion to H.R. 4881, which was introduced by U.S. Representatives Roger Marshall (R – 1st Dist., Kansas) and Anthony Brindisi (D – 22nd Dist., N.Y.) in October.

“It’s clear that fake-meat companies are continuing to mislead consumers about the nutritional merits and actual ingredient composition of their products,” said NCBA President Jennifer Houston. “We commend the efforts of Senator Fischer on introducing this legislation, which would end deceptive labeling of fake meat products and allow cattle producers to compete on a level playing field.”

“Beef is derived from cattle—period,” Senator Fischer said. “Under USDA, beef undergoes a rigorous inspection and labeling process, but plant-based protein products that mimic beef and are sometimes labeled as beef are overseen by the FDA instead. These products are not held to the same food safety and labeling standards as beef. The NCBA has been a leader on this issue, and I am thankful for their strong support of the Real MEAT Act, which will protect consumers from deceptive marketing practices and bring transparency to the grocery store.”

Specifically, The Real Meat Act will:

1. Codify the Definition of Beef for Labeling Purposes
• Establish a federal definition of beef that applies to food labels;
• Preserve the Congressional Intent of the Beef Promotion and Research Act;

2. Reinforce Existing Misbranding Provisions to Eliminate Consumer Confusion
• FDA has misbranding provisions for false or misleading labels;
• Prevent further consumer confusion with alternative protein products;
• Clarify the imitation nature of these alternative protein products;

3.Enhance the Federal Government’s Ability to Enforce the Law
• FDA will have to notify USDA if an imitation meat product is determined to be misbranded;
• If FDA fails to undertake enforcement within 30 days of notifying USDA, the Secretary of Agriculture is granted authority to seek enforcement action.



Batter Up with the Barons

Screenshot 2019-12-11 13.52.42On Monday, staffer Ali Cantrell hit the road to Birmingham to meet with Mark Harwood of Associated Grocers of the South to talk about marketing and signage in the retail case that will entice our consumers to buy more beef. While she was up in the ‘Ham she also met with Richard Coates from the Birmingham Barons to discuss are upcoming sponsorship with the Barons for the 2020 season. When fans attend games this season they will hear the announcer declare our iconic phrase, “Beef. It’s What’s for Dinner” and see a nice, juicy steak on the jumbotron!




Staffer Morgan Pounds joined the thousands of youth at the Joint Screenshot 2019-12-11 13.53.37Leadership Development Conference (JLDC) in Birmingham yesterday to talk about the Junior Cattlemen’s Association and the leadership opportunities it brings. She also gave out information on upcoming Youth Convention Contests. If you have not heard, we will be hosting three youth events this year at convention for youth ages 9-21! We will host all youth events Saturday February 15! Click here to learn more about events and rules.




Speaking of The MOOseum, we are also proud to be a Montgomery Area MAFB_Logo_no_taglineFood Bank Drop Off location this year! Our venue will host a barrel where you can drop off all kinds of non-perishable food items to help address food insecurity in the River Region. We appreciate any and all donations!



Japan Welcomes U.S. Beef with Lower Tariffs

Last week the U.S. entered a trade deal with Japan that would level the playing field and provide expanded opportunities for U.S. beef and pork producers in the Japanese marketplace.

With tariff rates mirroring those imposed on major competitors, the United States Meat Exports Federation (USMEF) forecast for 2020 is for U.S. beef and pork exports to Japan to reach $2.3 billion and $1.7 billion, respectively.

“This agreement is one of the biggest developments in the history of red meat trade, as no international market delivers greater benefits to U.S. farmers and ranchers, and to the entire U.S. supply chain, than Japan,” said Dan Halstrom, CEO of the U.S. Meat Export Federation (USMEF).



Junior Pasture to Rail Calves Are Off!

Screenshot 2019-12-11 13.55.22Junior Pasture to Rail calves are on their way to Hy-Plains Feedyard this week! Morgan met with our friend Alex Tigue of extensions and some juniors on Monday to kick start this program! If you would like to learn about the program and potentially sign up for next year, shoot Morgan an email to be put on mailing list for Junior Pasture to Rail 2020-2021! mpounds@bamabeef.org



Staffers Out & About

Staffers have been on the roads and in the air this week traveling to many different events and meetings! You’ve already read about several of those events, but to continue, on Tuesday evening, staffer Ali attended the Greene County meeting and was able to update the 80+ members in attendance about the checkoff programs. Johnny Gladney also got up and spoke about the Pasture to Rail program as well as the Junior Pasture to Rail Program.

On Monday, ACA Exec Erin Beasley popped over to her home county’s meeting in Macon County for a delicious steak at Elmer’s in Notasulga. The group had great attendance and hosted a livestock marketing panel which consisted of market owners.

Staffers Morgan Pounds and Kayla Greer will head south to Elba on Friday to enjoy a day with our incoming President, Larry Reeves, as they prepare for his introductory video, article and magazine cover. Be looking for the Reeves Family to grace the March 2020 edition of the Alabama Cattleman.

Last but certainly not least, Director of Rodeo Programs Lauren Wilson is in Las Vegas this week attending the Wrangler National Finals Rodeo. While there, she will be doing some contestant and national sponsor recruiting for our SLE Rodeo as well as meeting the team with Frontier Rodeo Co. and our featured entertainers! This is an excellent PRCA networking opportunity for Lauren to match faces with the many names she speaks to on the phone! Tickets go on sale for the 2020 SLE Rodeo on December 15- don’t miss it!



ACA Holiday Hours

The Alabama Cattlemen’s Association will be open Monday, December Screenshot 2019-12-11 13.57.1423 and then close until Thursday, January 2 in observance of the Christmas and New Year holidays! Staffers will likely be checking email, so feel free to send those our way throughout the break, but if you need to place an online order or call us with questions, you have until the 24th to do so.




sle-logoBoy, do we have a stocking stuffer for you! That’s right, just in time for Santa Claus to make his grand appearance in homes across Alabama, we’ll have 2020 SLE Rodeo tickets on sale just in case you need one last item! Gift the gift of rodeo to your loved ones this year and be on the lookout for tickets to go on sale to the public on December 15! Learn more about the show and stay updated with new announcements by visiting www.SLERodeo.com.




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